Vision & Mission

Don Ayres Honda has proudly been family-owned and operated for over 54 years. Don Ayres, driven by a lifelong passion for cars, started his journey in the automotive world by repairing and selling cars alongside his father from a young age.

In 1970, at just 27 years old, Don Ayres founded Don Ayres Pontiac, becoming the youngest General Motors dealer in the country at that time. His dedication and love for cars led to the acquisition of a Honda franchise in 1973, marking the beginning of a legacy.

In 1996, Sara Ayres, Don's daughter, joined the family business, bringing new energy and ideas. The company continued to expand, and in 2019, Don Ayres Acura was formed, further solidifying the family's presence in the automotive industry.  Today, Sara Ayres operates both Don Ayres Honda and Don Ayres Acura, continuing the family tradition of excellence and commitment to customer service.

VISION: Through the passion and commitment of our team, we create the ultimate dealership experience.

MISSION: Create a world-class customer experience by focusing on the details. Provide the right sales and service solutions based on honest interactions with customers. Meet the needs of those we serve by concentrating on the little things. Every time.

Our Core Values

“At Don Ayres, we pride ourselves on continuing to operate the business with the same priorities of hard work, integrity, and service that my father started 54 years ago. We also instill those values across every Don Ayres team member. We move into the future strongly committed to serving the Fort Wayne and the surrounding communities with the latest in Honda and Acura vehicles.” – Sara Ayres

Integrity: At Don Ayres, Integrity is about making a personal choice to “do the right thing” every time, building trust with our customers, employees and business partners every day.

Respect: We welcome diverse points of view and experiences. We are considerate of others’ feelings, needs and time with the goal of creating open communication and deeper understanding.

Friendship: At the foundation of friendship is an honest relationship founded in trust and creating a sense of belonging. It is our desire to build a workplace of long-lasting friendships among our employees, customers and business partners.

Achievement: We are goal-oriented and passionate, constantly pushing our own limits to create the best possible customer experience and workplace for our employees. Through the fulfillment of these goals, we pride ourselves in being recognized as the leader in our region, state and country.

Personal Growth: We elevate one another by making ourselves and others better creating opportunities for growth and development through training, career paths and accountability for creating the best customer experience.

Community: We are committed to making meaningful contributions to our local community and elevating the possibilities for others to reach and attain their own goals.